Content Out Loud

Hi, Viv here!

My journey with storytelling began in college, studying Advertising. I discovered the power of stories to connect, resonate, and drive results. Even as a student, I used storytelling to land real clients for my university projects. This not only honed my skills but also helped a “broke college student” like me!

Storytelling has fueled every step of my career. While pursuing my MBA in Marketing Management, I used a powerful storytelling presentation to stand out amongst 8,000 applicants for a coveted trainee position at a multinational company.

Years later, after living abroad, storytelling propelled me once again. A captivating video presentation secured me a spot in the final stage of a local TV station’s trainee program, leaving behind thousands of other candidates. This success fueled my passion to transform storytelling into a powerful tool for entrepreneurs. 

As a consultant, I helped over 50 clients leverage storytelling to increase sales and revenue by turning their expertise into captivating narratives.

My journey as an entrepreneur continued when I moved abroad again. Within eight months of launching a YouTube channel, I was monetizing my content – all while dedicating time to my young child. However, I craved the fulfillment of using storytelling strategically. This led me to a social media manager position at a major international company within a week – all after applying to only six opportunities, and despite not speaking the local language. Here, I honed a method for integrating compelling narratives into social media, a challenge for such a large corporation.

Today, I bring you the culmination of years of experience and proven strategies. Having learned from Brazil’s leading digital and social media experts, I’m equipped to share techniques far exceeding what’s currently used in Europe.